💰 WhatsApp Business API Pricing (India – 2026)
Pricing is set by Meta Platforms and charged per message (not monthly subscription).
📊 Official Message Rates (India)
| Message Type | Cost (Approx) | Use Case |
|---|---|---|
| Marketing | ₹0.86 – ₹1.20 / message | Promotions, offers, campaigns |
| Utility | ₹0.11 – ₹0.50 / message | Order updates, alerts |
| Authentication | ₹0.11 – ₹0.70 / message | OTP, login verification |
| Service (User-initiated) | ₹0.11 – ₹0.70 / message | Customer support replies |